New edition of Meander bound for mailboxes
Meander is Maitland’s key visitor economy publication and aims to not only entice holiday visitation but also to engage local residents by exposing hidden aspects of Maitland, presenting a fresh and personalised insight into the city. The magazine features real people and real experiences through intriguing stories to capture the local audience as well as the attention of visitors to the area.
As an added incentive, when Meander arrives in mailboxes across Maitland it will also include a flyer with a range of offers for locals to encourage them to get out and about and share the city with their visitors.
Council’s Coordinator City and Visitor Economy Martin Payne says ‘More than 60% of Maitland’s domestic overnight visitors are coming to the city to visit friends and relatives. These visitors are most likely to visit places in the city based on recommendations from the people they are visiting, therefore distributing Meander locally, with some special offers as well, works towards raising awareness in the community of the many great products, accommodation, attractions, experiences and services available in Maitland.’
If everyone in Maitland invited one extra person a year to come and visit them overnight, it would represent a $10 million* growth in the city’s visitor economy, bringing with it over 70 new jobs^ in Maitland.
Meander has been supported through advertising by local businesses and contains a selection of feature articles highlighting some of the great spots to brunch or to grab a coffee, shop up a storm, or get a taste of our growing craft beer scene. There is also an article on one of Maitland’s favourite recreation spots Walka Water Works, as well a special feature from three local women who share their idea of a great day in Maitland.
‘The community response to the quality and content of the first edition of Meander was really positive and it meant we had a good foundation to build on. This is a comprehensive second edition which also happens to be a great read,’ said Mr Payne.
This edition of Meander is the key piece of visitor economy collateral for the city for the next 12 to 18 months with the 60,000 copies to be distributed to all households in Maitland as well as through local businesses and Maitland, Hunter Region and NSW visitor information centres. It will also be available as an e-magazine online at mymaitland.com.au
Check out all the Meander stories and get some inspiration at mymaitland.com.au/stories
Businesses interested in stocking the magazine can contact the Maitland Visitor Information Centre on 4931 2800 or email email@example.com
*Tourism Australia Local Government Profiles 2015
^REMPLAN data modelling